At Tishala Communications we specialise in helping Tech startup clients leverage the benefits of PR for business success. Here are 8 Reasons Why PR Is Beneficial for Early- and Mid-Stage Companies.
Generate business leads. Effective public relations can improve business outcomes by generating new leads. When your company is covered in targeted media outlets, your company’s becomes more visible to prospects.
Attract investors. The right media placements at the right times can be used to attract the attention of VCs and other investors. With the right messaging and strategy, PR increases your credibility as a stable and potentially lucrative investment target.
Recruit talent. In many cases, PR campaigns not only attract new clients, but prospective employees as well. Any PR strategy that establishes your business as a thought leader will inevitably increase your profile among the best and brightest talent in the field.
Retain existing staff. Employee turnover is a serious threat in most technology firms. But companies that struggle with the "why do PR" question often fail to see how public relations can boost employee morale and improve retention. Industry thought leadership opportunities, social media campaigns and other tactics create a sense of pride among employees and confirm their decision to remain with the company.
Reduce costs. Cost savings can be an added benefit of PR, especially when PR is integrated with other tactics in a digital ecosystem approach. By taking advantage of synergies between earned, owned and paid media, you can achieve greater impact at a lower cost than strategies built around a siloed approach.
Gain message clarity. A carefully crafted public relations strategy produces clarity about your company’s key messages and brand identity.
Manage staff hours. Most growing B2B technology companies outsource public relations to experienced PR agencies like Tishala Communications. Leading B2B PR firms have the expertise and industry contacts to achieve optimal results. Outsourcing to a PR firm frees up your marketing staff to focus on more important things.
Attract potential acquirers. If your goal is to be acquired by a larger technology firm, PR isn’t just a good idea – it’s a must. Visibility online and in media outlets is a prerequisite for attracting the attention of acquirers, many of whom rely on industry media sources to unearth hot acquisition target
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