Where powerful conversations shape powerful brands.

The Comms Hub is Tishala’s podcast exploring the ideas, strategies,

and stories behind impactful communication. Featuring industry leaders, industry experts, and bold thinkers, it dives into what it truly takes to build brands that stand out, grow, and lead in their space.

Each conversation is designed to unpack real insights, practical strategies,

and the thinking behind powerful brand narratives — giving listeners a clearer understanding of how to communicate with purpose and intention. It’s a space where ambition meets strategy, and where brands learn how to be seen, heard, and remembered in a way that drives lasting impact.

Essential Episodes

[FINTECH FINANCE NEWS] Africa’s Crypto Market Matures: Fraud Rates Drop by 28% – New Sumsub Report

Crypto platforms across Africa are rapidly improving identity verification performance as the industry moves toward stricter regulation and stronger fraud prevention. These findings are based on Sumsub, a leading full-cycle verification platform that enables scalable compliance, which today released its fourth annual State of the Crypto Industry report*. The new research reveals how crypto companies are balancing fraud prevention, regulatory pressure, and user experience as t

Mar 201 min read

[Radio Helderberg] How AI is changing dating

Feb 230 min read

Africa’s iGaming Sector Cuts Fraud but Faces Ongoing Verification Challenges

Johannesburg, South Africa (28 August 2025) - Africa’s iGamingsector continues to chart a unique course in the fight against fraud, recording a 14.7% reduction in fraud rates over the past two years, even as global levels rise. The findings, published in the State of Identity Verification in the iGaming Industry 2025 report, underline the region’s progress while also exposing the challenges that still stand in the way of a fully secure and seamless player experience. Globally

Nov 26, 20254 min read

Africa’s mobile payment boom demands robust security to safeguard growth

Africa’s digital revolution thrives against odds. As the first mobile-first continent, it pioneered transformative tech.

Apr 1, 20253 min read

CNBCA: Increase in Deepfake during election year

The rise of deepfakes, particularly in the context of African elections, poses a significant threat to the integrity of democratic processes. Pavel Goldman-Kalaydin, the Head of Artificial Intelligence at Sumsub, recently shed light on the increasing prevalence of AI-generated fraud, specifically in the lead-up to global election years. Click here for the full article and interview: https://www.cnbcafrica.com/media/6354020035112/african-elections-in-deepfakes-/

May 31, 20241 min read

Bizcommunity: Sumsub's Non-Doc Identity Verification extends global coverage, transforming African market

Sumsub, a global full-cycle verification provider, today announced its Non-Doc Identity Verification solution is available in Norway and Denmark, making it now accessible to over 2.9 billion people across four continents – Africa, Eurasia, North and South America. Sumsub is currently the global document-free verification provider offering the widest coverage on the market while also maintaining the highest standards of safety, compliance, and user-friendliness. Read the full

May 23, 20241 min read

Sumsub Expands Its Non-Doc Verification Solution to More Countries, Reaching Widest Coverage on the Market

May 21, 20243 min read

Sumsub Research: Global Deepfake Incidents Surge Tenfold from 2022 to 2023; South Africa shows a 1200% increase in Deepfake Fraud

With its updated solution, the full-cycle verification provider enables 44% growth in user pass rates across South Africa, Nigeria, Kenya, and Ghana. Sumsub, a full-cycle verification platform, today announced that its Non-Document Verification solution is now available in South Africa, Nigeria, Kenya, and Ghana, enabling clients to reach over 350 million potential users. With this launch, Sumsub pioneers document-free verification in Africa, helping companies stay compliant

Nov 30, 20233 min read

NewzRoom Afrika: Scammers prey on crypto industry

A new report on the state of safety and regulation in the crypto-currency market has revealed some concerning numbers. The study, by Sumsub, a verification platform, shows that scammers are using artificial intelligence to create fake profiles. Sum-subs' Hannes Bezuidenhout says the crypto industry is the most fertile ground for these fraud attacks.

Nov 2, 20231 min read

70% of Crypto Companies Report Deepfake Fraud Rise

New research on identity verification in the crypto industry by Sumsub finds the number of deep fakes in the sector increasing by 128% Sumsub, a full-cycle verification platform, today releases its State of Verification and Monitoring in the Crypto Industry 2023 report. The findings focus on crypto companies' regulations and verification practices, with highlights from verification performance and identity fraud statistics. The report intends to provide crypto businesses with

Oct 16, 20232 min read

Thought Leadership Insights for Powerful Brands

My journey of leaving the newsroom for PR.

I did not foresee that my professional journey would lead me to PR. I was committed to journalism – print journalism specifically. I was so committed that I married a fellow journalist. Having said that, there were things about journalism that didn’t work for me. As a young hack working for a daily publication, I’d look at the mothers in the newsroom and the difficulty they experienced with the irregular work hours. Long hours were not the problem, it was the fact that you co

May 134 min read

World PR Day: The Work Behind the Story

PR isn’t just about headlines — it’s about the authentic, creative process that happens long before.

Jul 16, 20251 min read

The power of PR: Your business’s hidden superpower

If you've wondered what drives business growth and fuels trust and positive relationships, the answer lies in Public Relations (PR) says Nomsa Mdhluli, Founder of Tishala Communications. Mdhluli highlights the untapped potential of PR as a key driver of business growth and reputation. In today's competitive and ever-changing business landscape, companies are constantly looking for ways to build credibility, expand their reach and connect with their audiences in meaningful way

Mar 12, 20252 min read